A brief post dedicated to the character of Segata Sanshiro. His name sounds exactly like "Sega Saturn, BUY IT". This man was created as an advertising gimmick for the Sega Saturn gaming console. He is a hermit who has devoted his life to playing videogames and training for the improvement of his gaming abilities. In his free time, he does things like beat children who are playing outside (instead of inside on videogames) young men in clubs (instead of at home playing videogames) and diving in front of missiles fire at Sega headquarters by Sony Corporation (in the final advertisement.)

Here is the translation of his theme song:

The solitary man who devoted his soul to the way of games
Today, he comes again
He will punish those who do not play seriously
Their battered bodies will never forget!

[chorus] Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!

They play tennis, sing karaoke, flirt around in clubs...
Are there not more serious tasks to be done?
Those who do not play maturely
He questions them deep inside their hearts

Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!

(voice of Segata)
Youngsters... is there something in your life you are completely devoted to? Something you sink into so deep you put your life on the line? You must play Sega Saturn! Play... until your fingers break! Until your fingers break!

Even if they chase after sex, that petty pleasure
Their soul will remain hollow
Those who do not immerse themselves to the extreme in gaming
Will find their bodies beaten harshly!

Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!

The white clouds floating on the great blue sky
And the boiling red bloodshed in fierce gaming
Those who give up halfway through
Their battered bodies will never forget!

Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!
Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!